Active Decisions

Challenge:

Active Decisions is a software company specializing in guided selling solutions. Event marketing was a pivotal part of their strategy, since seeing and using their products was a very effective way to educate users on their value proposition. Active Decisions had a small marketing department and needed help in managing some of their events.

Solution:

Sutherland Corporation was brought in to manage some of their retail banking shows. This included creating the marketing strategy as well as managing the logistics of the shows.

As part of the marketing strategy, Sutherland Corporation worked with Active Decisions to come up with show themes that appealed to their specific audiences. We coined new catch phrases and streamlined copy that quickly communicated their value proposition. In addition, the new themes and catch phrases were implemented on booth signage as well as in the show promotions.

Result:

The themes that were established brought a fresh new look that appealed to the audience and brought traffic to their booth. Sutherland Corporation also managed all show logistics so that people, booths, and show materials all arrived where they were supposed to.