Rosum

Challenge:

Rosum was a start-up company with a breakthrough location technology. They knew who their customers were, but needed assistance with messaging that drove home the impact of their product. Rosum was also looking to update their corporate identity.

Solution:

Sutherland Corporation took Rosum company executives and board members through a messaging process that clearly positioned the company and articulated the value and features of their product.

Their primary markets were the military and OEM’s. After discussing their preferences and image that they wanted to project in their market, Sutherland Corporation designed their logo, corporate materials, and Web site.

Result:

Rosum’s new messaging describes what they do and their value proposition right on their Web site home page: “Rosum TV-GPS provides accurate, reliable location indoors, outdoors and in dense urban locations.” Their new corporate ID conveys the solid and reliable image that appeals most to their customer base.